Types of Real Estate Content to Engage Your Audience
The internet has become more than just a space to talk to strangers. You can now make your business flourish exponentially not only through ranking on search engines but also by creating content on social media and applying the right content marketing strategies!
As a real estate agent, creating your online image that appropriately suits your business is essential for attracting new clients, and one way to do it is by making real estate content suited for your audience. But how to create content for real estate that makes an impression on existing clients and draws potential customers to your business?
Here are some real estate content marketing ideas to help you:
- Generate Real Estate Newsletters
Real estate newsletters provide opportunities to showcase a property or neighborhood and discuss market trends and industry news. By creating regular and timely content, you can build trust with your clients while also demonstrating their expertise in the field.
But here’s the catch – how often has a newsletter caught your attention to make you open and read it till the end? Rarely, right? The same will happen with your clients. But one way to avoid this is by sharing meaningful content with attractive visuals rather than plain texts. Include images of properties that you can easily enhance using an AI photo enhancer, add videos to ditch the boring written format of a newsletter, and insert links to your blogs to let your audience know your expertise.
- Incorporate Video Marketing
Videos are a wave of sensations that will not fade anytime soon. According to the National Association of Realtors®, 73% of homeowners will more likely want to list their property with a real estate agent who uses videos in their marketing strategy. In fact, in 2022, a real estate agent went viral with her real estate content on TikTok and gained 100% of her business from there almost instantly by making it understandable to her audience. This shows how important it is to develop a well-thought real estate content marketing strategy to reap its benefits.
- Keep Updating Your Blog
Creating an online presence and attracting clients as a real estate agent is a challenging endeavor. Fortunately, blogs can be an effective tool to achieve this goal. In fact, a real estate content strategy is incomplete without including your blogposts in it! By providing high-quality real estate content on your blog and updating it regularly, you can establish yourself as a trusted expert in the field and increase your visibility and recognition. This type of real estate content marketing makes you more discoverable to potential clients searching for your services.
Focus on creating topics that are helpful for your client — for example, articles about trends in the housing market or tips for first-time homebuyers. You can also create a blog post for your listing that includes the property’s details, talk about the neighborhood, and have professional pictures with a call to action.
- Create Insightful Infographics
In recent years, infographics have become a popular tool for real estate content marketers to attract and engage clients. By providing concise, easily digestible information in an attractive visual format, infographics can help you easily communicate complex concepts to prospective customers.
Using high-quality images in combination with compelling data analysis can increase visibility and brand awareness. Focus on visually appealing designs that convey key insights about topics such as market trends or consumer behavior that would be useful for prospective buyers or sellers.
- Start a YouTube Channel
Another effective way to create shareable real estate content that attracts new clients is through YouTube. A successful real estate content marketing strategy should focus on producing high-quality, engaging videos that showcase the services and expertise of agents in the industry on your YouTube channel.
To maximize its potential, well-produced real estate content should include relevant topics such as market trends, advice for buyers and sellers, neighborhood information and more. Keep the videos brief and interesting – no longer than three minutes – while still providing useful information to keep viewers interested.
Bottom Line
Making shareable real estate content can be a fun way to show your industry knowledge and increase brand visibility. Ensure you employ a well-thought content marketing strategy and update yourself with new trends. Further, it is important to proceed gradually and to keep your objectives in focus.
Author Bio:
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.
