And attending weddings yields a compounding impact on future marriage ceremony statistics. Dating couples who attend a wedding are the more than likely to get engaged shortly afterward. So more weddings imply more new couples getting married and more bridal jewelry sales down the highway. “What matters is how prospects are purchasing, how are we buying them and how are they shifting via our buy funnel,” she added. As much as the industry would possibly hope that jewellery sales continue to grow at its present heady tempo, history and common sense argue in any other case. Herald Van Der Lindeof…